Stična mladih 2021
Stična mladih is the biggest Slovenian youth festival with a 40 years tradition and recognition. Every September, it attracts more than 4000 young people who want to deepen their faith and become better humans. Festival lasts one day and includes concert, workshops, chill out zones, sport activities and mass.
Kaja Bukovec & Marko Javeršek
design team lead | core organizational team member | visual identity | web design | app UI/UX | merchandise | promotional material
Challenge & solution
The online survey we conducted last year helped us to see where to pay attention in this year’s visual identity. Because it was a jubilee festival, we wanted to emphasize tradition and connect it with the 2021 visual aspects. We achieved this with a color palette that is retro and modern at the same time, with playful stickers that represent youth and concert vibe, with bold typography and photo selection.
Webpage is contemporary, well structured and includes vibrant color combinations, grid and motion graphics.
While planning the website structure, content and visual design system, we focused on clarity, UX, motion graphics and followed event identity. In the last weeks before the festival, website was clicked more than 35 000 times.
What I learned
event organization | project management | team leading | working under pressure | risk management (Covid-19) | collaborating with full stack developer