POTA - volunteering program
For 15 years, the POTA program has enabled young people to volunteer in missions around the world and at home, during the summer months. They are young people who care about the hearts of people around the world.
Challenge & solution
Amongst the people, POTA (translated as “path”) is associated with travel, volunteering and faith. With rebranding we wanted to show all those associations when one looks at their logotype.
Colors remind us of the dirty roads and colorful cities, and the shapes represent the different paths in which volunteers can collaborate with the organization.
The website is primarily informative therefore it needs to be clear and easy to navigate through. The main goal was that organization gains visual recognition with implementation of the brand identity into the website. It is playful, interactive and attracts young volunteers to join the team.
What I learned
advanced Elementor knowledge | consistent visual language | emotional importance of photos